ZCorn Golf Podcast

Setting ACTUAL Goals For Your Golf Game Is The Key To Success!

PureGolf

Are you ready to reshape your perspective on golfing, success, and life itself? Brace yourselves, as today, we talk about the concept of reverse engineering. It's a story that begins with an eye-opening conversation with a marketing ace that forever transformed our view on business and life. This game-changing concept will not only help you pinpoint your golfing objectives, but it will also inspire you to see life from a fresh angle. 

In the second part of our chat, we explore the pivotal role of goal setting in carving the road to success. We delve into why many golfers miss their mark and how crystallizing your goals can drive you towards victory. Also, we'll guide you through the essence of sketching a timeline and a success plan and shed light on how failure can ripple through those around us. So, strap in and discover how reverse engineering can keep you on track with your goals and steer you towards achieving them. After all, the journey to success starts with a single step, so why not take that step today? 

Remember, there's a homework assignment and part two coming up next week. Don't miss out!

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Jordan:

What is going on? everybody, my name is Jordan and welcome to the Pure Golf Podcast. Today we're going to be talking about reverse engineering. It may just change your life. It may change your golf game. But first announcements.

Jordan:

Okay, so this week at Pure Golf we have shorts coming out every day across all our social media platforms. If you're not following us, go ahead and give us a follow. Enjoy the content. Give us a little comment, tell us what your thoughts are on that comment for the post. We love it, we invite it. We want lots of it. Give us a follow at My Pure Golf. It's all one word at My Pure Golf, across all social media platforms.

Jordan:

Over the weekend, i think Zach is posting a match play that he shot not too long ago. I live for these match plays, man. He never tells me how they go and I love finding out when they get posted every weekend because I, like you, don't know what's going to happen, even though people think I do. I don't. Over the podcast, we're going to be doing episodes every Monday and every Friday. The world of golf updates will be on Mondays, and Fridays will be more of a how to better your golf game type podcast, and many times in ways you've never, ever thought up. If you haven't yet and you find yourself liking the podcast, please give it a five star rating, give it a comment on Apple Podcast, share it with a family member, share it with a friend. It's honestly impossible to grow without you all helping us out, and we really really appreciate all the help and encouragement and feedback we get from you all. We actually take it all to heart. So if you have anything to tell us, any constructive criticism, let us know. We want to do things to make you guys happy with the content. It's all for you. So thank you, thank you, thank you. No matter how many dollars we put into marketing or social media and all that type of stuff, it doesn't ever compare to a friend sending a friend or a family member a podcast to listen to and saying you know what? I think this may change your entire golf game And we're hoping that happens a lot across our platform. So we want to help as many golfers as long as possible, and the way we're doing this is completely free to you, the listener. So enjoy the free help, enjoy the free podcast. It'll go a long way. And now back to the podcast. Thanks, welcome back to the actual podcast.

Jordan:

Today we get into reverse engineering and how it's going to impact your golf game. We're actually going to split this podcast into two parts because, for my listeners out there, take this one to heart You're going to have some homework. So next Friday, part two of this episode will come out and, bear with me, it hasn't even been recorded yet. We're recording part one this week and we'll record part two next week. I'm not recording one long podcast and divvying out. I wanted to give you guys some time to actually do the homework and myself a little bit of time to do the homework too, because I do the homework with you guys.

Jordan:

For you all who have listened to the podcast before, you know I'm all about helping golfers through more mentality and practical shifts, rather than actual swing mechanic shifts. On this podcast You're listening to something, so it's really tough to give swing mechanic help because all it's really doing is you listening to words and not seeing anything, having no feels whatsoever. And I think sometimes it needs to be dug into a little bit. More is how you can reverse engineer and it could actually change your golf game and it could actually change the rest of your life for the better. But when it comes to business, i do a ton of reading, i do a lot of research and I really I do my best to educate myself about how to grow a company. So how it got into this whole reverse engineering thing is just completely bizarre. But it has relevancy here. So I think it's a little story to tell that can actually help a golf game.

Jordan:

Then I'll explain a little bit more. So the story about all this is when we opened up Pure Golf's literal facility, which the grand opening to the public was January of 2020. But we actually opened up and started accepting some bare, bare bare clients at the very beginning, in August or September of 2019. So when we were doing all this, we had to figure out how are we going to market things, and when it comes to marketing, there's like infinity options out there for how to do it and so many philosophies of what works and what doesn't work. It is completely overwhelming and, being completely young and naive in business, the way I wanted to go about it was to do an animated advertisement explaining what Pure Golf was, how it was different, how it was going to be more affordable, more personalized swing consultant than anywhere else in the world And to do that you have to get in touch with animated advertisement agencies.

Jordan:

So I'm scheduling all these phone calls, getting some prices, and then I ended up really clicking with one of these guys at these companies. I'm not going to give them a shout out because they're a cool company, but there's others out there like them. But me and this guy ended up talking for like 30 minutes about life on the phone Like a really great guy. It was just crazy. And in those 30 minutes he changed my life and actually dashed my hopes all at once. So he broke the news to me on that phone call that a minute long animated advertisement was at that time between 20 and $25,000. Needless to say, there is no way in hell that we could afford that. Like we just opened So all our expenses were not gone, but like we didn't have $25,000 to just spend on one advertisement. But within that conversation he told me about this guy named Donald Miller who wrote a book that may be able to help me out. It was entitled Build Your Story Brand. He was absolutely adamant that I read this book and understand what it taught. So I'm like, okay, i went out and I got the book and I completely devoured it. And then I signed up for some more stuff with Donald Miller's company and learned about how much advertising and really life can set, how life success can happen when you reverse engineer.

Jordan:

Donald Miller is what I would call a master at reverse engineering. He teaches it, he lives it, he breathes it. And so again, to mention his name and his name is Donald Miller. He's probably a man who will get referenced on our podcast quite a bit, as he's made a pretty profound impact in my life. I've had the liberty to ask him a few questions and he's selflessly taking the time to answer them, and it's just incredibly kind of him. But I won't go on and on about my love and admiration for Donald, i'll just kind of get into what he teaches. And so reverse engineering is not some trademark concept. Many people talk about it, but I believe the way Don teaches it is a phenomenal way. And so reverse engineering is all about taking the time to think and truly understand why you have the goal you have and where you want to end up with it. And so I'm about to leap into an example that doesn't start out with golf, but just bear with me and I'll get there.

Jordan:

So let's say a person is attending a school for culinary arts or cooking. What is the purpose of that? Why is that person attending that type of school? if he wants to someday become a car salesman or a cybersecurity person, if that person is attending culinary art school, they probably have an end goal that revolves somewhere around cooking. Maybe they want to be a head chef at their own restaurant one day. Maybe they want to own a bakery. But reverse engineering essentially starts with the end goal and breaks it down of how do I get there? How do I get there? So what our future chef has done and has said is I want to start my own business in downtown Atlanta that specializes in New Orleans cuisine. The restaurant will seat about 70 people and we will only do reservations. No person can simply walk up and grab a table. In order to accomplish this, the future chef remember he's just now in culinary art school.

Jordan:

The future chef must go through all sorts of things to prepare for that moment. First he must graduate high school, then he must go to culinary school. He must make connections. While in culinary school he must learn how to make the best dishes, the best desserts. He must specialize in what he wants to specialize in right. However, he must also learn how to run a business, understand a little bit about commercial real estate, what's a good buy, what's not, should he rent, should he own, and probably build some type of connection within the city of Atlanta to properly accomplish this goal.

Jordan:

And man, i'm telling you, even to just look at that and have that down in front of me is overwhelming, because I know to a degree just how much time and effort is going to go towards every single thing that's been listed. It is completely overwhelming to just master the dishes that you want to master. I'm no amazing cook. I get by by making my own food. But to truly specialize in cooking and really nail down every recipe, as it's supposed to be, is a lot of work across the board. But it is supposed to be overwhelming. But that's why you reverse engineering gives you the end goal first And then from there you can break down that goal across whatever time span you want to do. Our future chefs plan is to accomplish all of this within 10 years. So they give him plenty of time to learn how to properly cook all the dishes he wants to specialize in, build all the connections he needs to start and really start to understand some business along the way. But along with that, it also gives him time to take some starter jobs and simply learn the restaurant industry from people a lot older and wiser than him.

Jordan:

Anyways, enough about chef school. Let's bring this back to the game of golf. There's a reason. I went with the food and the chef example to illustrate that this type of thinking works for anything. It's not just golfing, but when I brought it to golf, i often called it what's called golf and hearing, because it's a process that I think every single golfer should go through. So I thought to myself why not coin a term and you can go ahead and bet that we own the domain name wwwgolfandeeringcom. We own it. We actually may be using it. I can't remember. I've seen a lot of domain names that people don't even know about.

Jordan:

So whenever a new student comes in and, quite frankly, many times when recurring students walk in, i've been very keen on asking one question What is the end goal? here People often answer with you know what. I just love to be more consistent. That is literally the most common answer I've ever gotten since I ever started coaching golf. Others have some type of goal, that they want to be more consistent with their irons or their driver, stuff like that. Or even still others have goals of some scores they want to break someone to break 100, someone to break 90, someone to break 80. And some are actually just actually desperate to make contact with the golf ball, and that's typically the person who is brand new to the game, brand new In the teacher seat.

Jordan:

You begin to realize that, since you have no emotion tied to the outcome, it makes it far easier to sit back and say well, i think you should Fill in the blank, because we're literally paid to do so. However, i'm telling you right now that the reason most golfers don't accomplish their goals is because they really aren't great goal setters. Let me get into why that is. If you're not a great goal setter, you won't be a great planner. If you aren't a great planner, you're probably not great at committing to things. And if you're not great at committing to things, you're probably going to make a lot of excuses for reasons you can't accomplish what you at one point one to accomplish Because you didn't give it enough long term thought to flesh out your actual goals for golf or your actual path for golf, you inevitably become short-sighted and fail at reaching your goal that you never actually created and committed to, all because you didn't form a path from the get-go, of like.

Jordan:

When panic sets in is when people become short-sighted. When they don't see the big picture, they become very anxious, very depressed, very frustrated very quickly And they forget that. Oh, i actually gave myself X number of years to accomplish this goal, and I think what I just said is actually one of the most valuable things I've ever said on the history of the Pure Golf podcast, and I say that because I think it's so radically applies to myself and why I feel that so many things in life is because I got short-sighted, i got anxious, i freaked out that we weren't accomplishing X by X, even though it's always been about the big picture. It simply isn't enough that you want to find consistency in golf. Everybody who has ever picked up a golf club has had the exact same goal, every single person, and while it's a little bit better, it's actually not enough to say that you want to break 100 or break 90 or break 80 consistently. However, those are better starting goals.

Jordan:

I will say, as a teacher, i was always, always, always against putting people on a timeline. As a teacher, you can't, because you don't know what's going on in their lives to distract them. That's gonna get in the way. And so, as a teacher, i never set the timeline. However, as a human being and holding myself accountable that I need deadlines and I need timelines. So if it were my own goal then, yes, i would. But when helping another person set their goals, i don't even come close to advising on. Oh, you should get this done by X. That is completely out of my control. But for me, and I think, for any player who is really being honest with themselves, you need deadlines and you need timelines to complete X by X, or else you're just gonna procrastinate and never succeed at what you really want to succeed at.

Jordan:

So if you're sitting down to reverse engineer your golf game, let's get specific. Let's start out by stating your goal or your goals. Many times in golf you're going to have more than one goal, because one goal relates to another goal which relates to another goal. Then let's say how long you are going to give yourself to accomplish that goal or goals. Most of the time, i deal in terms of years on these. If I'm being honest, you can't rush the process. This isn't gonna happen in a matter of months most of the time, or even days.

Jordan:

Then I want you to ask yourself why is this goal, or are these goals important to me? Is it important for my ego? Do I want to be able to shoot a certain score during a tournament? Is the purpose of all this tournament golf, you know what? Maybe is the goal to win a specific tournament? Goals can be anything, not just scores or distances for your clubs or anything.

Jordan:

Golf goals are golf goals. But you must be willing to answer the question why is this important to me? If I achieve X, what does X give me Beyond that? if you fail at achieving it, what would that mean to you? Is failure an option? And if it's not an option, why? Like, if tomorrow you wake up and life is completely different and you don't get to accomplish this golf goal, what does that actually mean for you in the long run? Does it hurt just you or does it actually hurt others around you? They're actually going to a small detail real quick.

Jordan:

Sometimes, when people fail at their golf goals, they're actually hurting people around them. And it sounds weird, but on a case-by-case basis, i've actually heard of oh, that actually makes sense, that your golf goal is hurting somebody else. Like if a husband and wife commit to golf together for time together, then they typically both want to play pretty good golf, but if one fails to practice and the other is out there practicing and getting good, well, they're missing their time together, right? Or if you have a commitment to get better at golf for this big team event that's coming up later in the year and you don't practice, you are then letting your teammates down for that event. Is that a big deal? in the grand scheme of things? To some yes and to some no, and that's something you gotta really be willing to ask yourself. Does it hurt you or just others around you? You tell me? that's up to you to decide. In that, right, there is where I'm going to stop the reverse engineering process for the podcast.

Jordan:

If you're serious about bettering your golf game, do the homework, rewind the podcast, listen to the questions again, be as clear as you can in your goals and hint hint. It will probably require that one goal you want to achieve will probably require more goals. Many times. It requires some life changes. It requires you to work on your health, your physical health, your mental health, your fitness and maybe maybe going to see a doctor or two.

Jordan:

If you're going to play your best golf and achieve your golf goals, you've got to be clicking on all cylinders, because each one that doesn't click is going to hinder your golf game. Golf there is no cheating it I mean. People tell me all the time that golf is such a mental game. Yeah, it is. What are you doing to mentally get better at golf? There's people who go to the driving range all the time, who are getting physically better at golf, but when they hit a bad shot and it all snowballs downhill from there, what are you doing to mentally reset? Mental practices work in golf and they should be really taken into account when you're looking at your golf goals.

Jordan:

Do the homework, do a little brainstorm and write out every single golf goal you have. Say why each one matters. Give them a timeline. Ask yourself the very hard questions Are you going to let anybody down if you don't accomplish the goal? Are you golfing to have more time with your kids? Are you golfing to click and experience more fun with the kids or to help them in their golf game and be able to relate to them? Then be ready for the next part of the homework next week. That is all for me today. We're going to keep this one a little bit shorter to get you guys focused on the homework.

Jordan:

We will be back on Monday with a World of Golf update podcast. We aren't really covering the tournament too much, i'm just going to be like I have the world of golf What's going on. Then we are back on here for Friday for part two of the Reverse Engineering podcast. Thank you all for joining me. This is a quick hitter podcast. It's not super long. It's just something to give you something to think about of what goals matter They really do. How I'm going to get there for the long run. If you can become a long-term golfer and not a short-term golfer who reacts negatively to everything, then you give yourself a fighting chant. I think golf is the hardest sport in the world. You got to do every little thing to make sure that you reach your end goal. I hope that helps. We will see you back here on Monday for a World of Golf update. Friday is part two of this. See you all next week, thank you.

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